Essential in the creation of copy that’s both effective and engaging, the 3 C’s of copywriting play a crucial role in all great copy.

Copywriting is part art and part science. The exact balance of these depends on who the copy is for – and what its ultimate goal is. Whether you’re writing for advertising, marketing or any other purpose, you’ll be wanting to persuade, inform and engage. 

And that’s why the three pillars of good copy, or the three C’s that copywriters live by, are clear, concise and compelling.

I’ll show you what we mean by these: 

Clear: Leave no room for ambiguity. 

First things first, your message needs to be clear and easy to understand. Clarity is vital, because there’s no way an audience will engage with your message if they don’t understand it. 

Clear copy means that your readers immediately grasp what you are offering and why it matters to them. So, if you want to write in a way that engages your reader, it’s usually best to avoid any niche jargon or confusing language. 

Make sure all readers will know exactly what you’re offering and why they need it! 

Concise: Get to the point – and fast. 

People are busier than ever before, and our attention spans are at an all time low. People don’t have the time or the inclination to read lengthy, meandering copy. 

You need to get your message across in as few words as possible, which is why being concise really matters. 

Keep your copy concise and to the point. You’ll get far better results. 

Compelling: Add that Urgency! 

Finally, your copy needs to be compelling. It should grab the reader’s attention and persuade them to take action. 

What that action is depends on the intention of the copy and the overall goal of your project. 

It might be buying a product, signing up for a service or clicking a link/call to action. 

Compelling copy taps into the emotions and desires of the reader, by addressing a need or solving a problem. 

Here are a few things you can do to make your copy that little bit more compelling:

• Highlight benefits: Clearly show how your product or service will improve your reader’s life. 
• Add urgency: Use phrases like “limited-time offer” or “act now” to encourage action.
• Include a call to action (CTA):  Make it clear what you want the reader to do next. Examples of good CTAs include phrases like “Buy Now” “Learn More” and “Sign Up”

Whichever it is, the copy should evoke strong emotions and create a sense of urgency that inspires your reader to do something. 

Need help bringing your vision to life? 

The 3 C’s of copywriting are great principles for creating effective copy that drives action. By focusing on clear messaging, trimming unnecessary words and crafting content that really resonates with your audience, you can create copy that works harder than ever before.

Ready to take your company’s copy to the next level? Drop me a message and we’ll get started.